what are the steps involved in setting up a nautical base?
I’ll try to answer that question in this article.
Creating an innovative watersports base may seem like an ambitious project, but with the right planning and the right steps, it can be a successful and rewarding venture. Whether you’re looking to create a watersports base for your business or your local community, here are the essential steps to creating an innovative watersports base.
1. Assess demand and the market
Before you start building your base, it’s important to understand the demand and the market. Start by carrying out research to identify the needs of individuals (locals, tourists, customer segments) and professionals in your catchment area (region, department, commune or town) and the types of water sports activities that are popular. This can help you develop ideas for your base, and ensure that there is a demand for your services.
2. Choosing a location
The location of your nautical base is crucial to its success. It doesn’t necessarily have to be in a high-traffic area. Thanks to digital technology, you can attract customers to your base. However, the area must be attractive (nearby facilities, restaurants, campsites, etc.) and easily accessible to customers. Obviously, if it’s located in an area where water sports activities are popular, that’s a big plus. You should also take into account weather conditions and environmental risks, such as tides, strong winds, or storms.
3. Determine the activities you offer
Depending on demand and the market in your area, you can determine the water sports activities you are going to offer. This could include boat hire, sailing lessons, boat trips, fishing, kayaking or paddleboarding. Also consider offering additional activities to diversify the customer experience, such as events or parties on the lake or sea.
4. Design the infrastructure and equipment
Once you’ve decided on the activities you’re going to offer, you can start designing the necessary infrastructure and equipment. This could include boat docks, changing rooms, toilets, huts or bungalows, storage and maintenance areas, children’s play areas, and restaurants.
5. Determining the financing
Creating an innovative water sports center requires a significant financial investment. You should develop a detailed business plan that outlines the funding required and potential sources of finance, such as grants, loans or private investors. You may also want to consider forming partnerships with local businesses to help finance the project.
6. Obtain the necessary permits and authorizations
Setting up a water sports base often requires permits and authorizations from local authorities and government agencies. You should find out what is required in your area and follow the procedures for obtaining the necessary permits and authorizations before starting construction.
7. Promote your base
Finally, you should develop a marketing plan to promote your base. This can include creating a website, advertising in the local media, attending tourism shows or community events, etc.
At BBQ BOAT, our team of experts will work with you to create your base.
If you would like to discuss this, please make an appointment in our diary.
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Article was written on 15 May 2023 by Guillaume Bisso